William Hill is synonymous with delivering a thrilling gaming and betting experience, whether online, in our shops, or on the phone. A trusted brand, taking almost £15bn in stakes in 2008 through strong online and retail partnerships.

Founded in 1934, William Hill is one of the best-known names in the UK gambling industry. The company started out as a postal / telephone betting service where a punter would send a bet with a cheque weeks in advance of an event. In 1961, betting shops became legal and William Hill joined the market in 1966.

William Hill has two sets of operations, online and land-based. The online Sportsbook serves customers from over 175 countries and we offer online casino, poker, bingo and skill games. The land-based operations include a network of over 2,300 shops in the UK and Ireland, and a telephone betting service of two call centres capable of handling over 600 calls simultaneously.